Edited by five leaders in the field of health informatics, Consumer Health Informatics explores all aspects of this evolving science. This comprehensive volume will be an indispensable tool for...
Applying New Technologies to Enthuse Consumers and Transform the Supply Chain
The dominant role of Efficient Consumer Response (ECR) practices in the retail industry today has created a strong need for collaboration between business and research communities for the...
Get into the minds of consumers and increase your revenue!Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences...
Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the...
