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German international companies...

Autor: Juliane Couto Format: PDF

Bachelor Thesis from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,2, Cologne Business School Köln, language:...

Digital Marketplaces Unleashed

Format: PDF

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility...

Cyber-Physical System Design...

Communications of NII Shonan... Format: PDF

Providing a wide variety of technologies for ensuring the safety and dependability of cyber-physical systems (CPS), this book offers a comprehensive introduction to the architecture-centric...

Re-Modeling the Brand Purchase...

Conceptualization and Empirical... Autor: Alexander Dierks Format: PDF

Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10...