IT-Zeitschriften, Fachbücher, eBooks, digitale Magazine und vieles mehr - direkt im heise shop online kaufen
Warenkorb Ihr Warenkorb ist noch leer.

Re-Modeling the Brand Purchase...

Conceptualization and Empirical... Autor: Alexander Dierks Format: PDF

Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel. The re-conceptualization builds on a holistic, theory-based, and practically applicable set of 10...

Automotive User Interfaces

Creating Interactive Experiences... Format: PDF

This book focuses on automotive user interfaces for in-vehicle usage, looking at car electronics, its software of hidden technologies (e.g., ASP, ESP), comfort functions (e.g., navigation,...

Mastering Automotive Digital...

Autor: Brian Pasch Format: EPUB

Dealers, You Are in the Ecommerce Business!Before you disagree, consider that YOUR customers want you in the ecommerce business. This simple fact will drive everyone in our industry deeper and...

Selling Cars in the Digital Age

Autor: Glenn Pasch, Marc McGurren,... Format: EPUB

In this book…Automotive marketing pros, proven industry thought leaders, and former auto dealership internet managers and salesmen outline the concepts, strategies, and game plan to help you...