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Viral Marketing within Social...

Autor: Sven Wilde Format: PDF

Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study....

Major Account Sales Strategy

Autor: Neil Rackham Format: EPUB

An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success Knowing how to get to the decision maker, deal with the competition, understand buyer psychology, and...

Democracy without Citizens:...

Autor: Robert M. Entman Format: PDF

The free press cannot be free, Robert Entman asserts. Inevitably, it is dependent. In this penetrating critique of American journalism and the political process, Entman identifies a vicious circle...

Channels of Discourse, Reassembled

Format: PDF

Channels of Discourse fills a significant gap in the critical literature on television. The eight distinguished scholars whose essays make up the collection consider commercial televisionin...