IT-Zeitschriften, Fachbücher, eBooks, digitale Magazine und vieles mehr - direkt im heise shop online kaufen
Warenkorb Ihr Warenkorb ist noch leer.

New Brand Strategies in the...

Autor: Alena Horch Format: PDF

Brands are essential for a company. Hence, they need to be carefully developed and managed. During the last years globalisation and digitalisation have introduced many new channels for companies to...

Enterprise Ontology

A Human-Centric Approach to... Autor: Jan L.G. Dietz, Hans B. F.... Format: PDF

Enterprise ontology is one of the conceptual pillars of enterprise engineering, next to enterprise design and enterprise governance, together accomplishing the goals of intellectual manageability,...

Agile Marketing

Marketing in dynamischen Zeiten:... Autor: Stefanie Marx, Jens Kröger Format: PDF

?Dieses Buch vermittelt einen umfassenden Überblick zu relevanten Basics, Methoden und Tools, wie Sie Ihre Marketingarbeit und -teams durch Agilität erfolgreich und effizient aufstellen...

Feminism and the Politics of...

Essays on Gender, Media and the... Autor: Angela McRobbie Format: EPUB, PDF

In this short and provocative book, cultural studies scholar Angela McRobbie develops a much-needed feminist account of neoliberalism. Highlighting the ways in which popular culture and the media...