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Business relationships in China and Guanxi

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Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Macquarie University, course: Asian Business Environments, 22 entries in the bibliography, language: English, abstract: The Chinese market becomes more and more attractive for Western companies. Thats ...
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Autor: Boris Klotz
Anbieter: Grin Verlag
Sprache: Englisch
EAN: 9783638628921
Veröffentlicht: 16.03.2007
Format: PDF
Schutz: nichts
Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7, Macquarie University, course: Asian Business Environments, 22 entries in the bibliography, language: English, abstract: The Chinese market becomes more and more attractive for Western companies. Thats what everybody nows. But only a few know how diffcult it really can be to do business in China. The business transactions in this country are far more relianced on close personal relationships. "Guanxi" is everywhere and a important part of a succesfull start in China. This work will explain what's behind this mysterious word, how to build it and how to succesfully use it in the Chinese business environment.
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