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Client Agency Relationship

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Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (Credit), , 0 entries in the bibliography, language: English, abstract: The relationship between client and agency can make a difference between success or failure and the ability to work together ...
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Autor: Nicole Lorat
Anbieter: Grin Verlag
Sprache: Englisch
EAN: 9783638473965
Veröffentlicht: 26.02.2006
Format: PDF
Schutz: DRMfrei Diese Digitale Ausgabe ist ohne DRM-Schutz.
Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B (Credit), , 0 entries in the bibliography, language: English, abstract: The relationship between client and agency can make a difference between success or failure and the ability to work together successfully in the long-term.This report evaluates the client/agency relationship based on a practical example and provides recommendations to improve or terminate the relationship.It can be used as a guideline to review ones client agency relationship and take relevant steps to improve the outcomes of this working relationship.
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