Master's Thesis from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 8, ICFAI IBS Business School Hyderabad, course: MBA, language: English, abstract: Mutual Fund industry is one of the fastest growing industries in India, with so many investment options around giving an investor a wide range of choices to invest into. It offers a specialized service where the funds of the investors are professionally managed by the fund managers with various schemes offering all kinds of investors a product of their choice. This industry is in the growth phase and has a long way to go, but at present the bigger avenues from where the investments come have saturated like the large corporate companies.Factor Analysis affirmed that the investment pattern of Kolkata based Corporate and institutional investors in Mutual Funds depend on the six factors. They are Profitability Factor, Market Fluctuation Factor, Security Factor, Risk Orientation in Fund Decision, Awareness of Mutual Fund, and Performance of Mutual Funds. The survey also stated that the institutional investors are more interested in maintaining their portfolios for at least a month or more. The awareness of institutional investors regarding Mutual Funds is low which is indicated by the fact that still 48 percent of investors invest in Bank FDs which has a greater tax on income as compared to Mutual Fund returns. The survey clearly indicates that the institutional investors are majorly influenced by the agents and brokers when it comes on to decided which Mutual Fund to invest in.
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