IT-Zeitschriften, Fachbücher, eBooks, digitale Magazine und vieles mehr - direkt im heise shop online kaufen
Warenkorb Ihr Warenkorb ist noch leer.

  •  
     
    Ins neue Jahr mit Ritsch+Renn!
13,99 €*

Marketing Plan: BMW 1-series in Germany

eBook

Bewerten Sie dieses Produkt als Erster

Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Bradford, course: MBA, 50 entries in the bibliography, language: English, abstract: Terms of ReferenceThis marketing plan for the BMW 1-series aims to outline and analyse the ...
Sofortige Lieferung
Autor: Andreas Klein
Anbieter: Grin Verlag
Sprache: Englisch
EAN: 9783638619844
Veröffentlicht: 26.02.2007
Format: EPUB
Schutz: nichts
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Bradford, course: MBA, 50 entries in the bibliography, language: English, abstract: Terms of ReferenceThis marketing plan for the BMW 1-series aims to outline and analyse the market environment in Germany. Also, an evaluation of the strategic and operational orientation as well as the strength and weaknesses of the product should be given. Based on this, recommendations for the future direction and implementation of the marketing-mix will be given. Executive SummaryIn the competitive compact segment (short: C-segment) with increasingly demanding customers, BMW with its newly launched product clearly builds on its premium image as a sports car manufacturer. Although this is generally a good strategy, certain parts of the marketing mix need to be adjusted. Especially the high price of the product in comparison with its competitors is a potential problem. The following suggestions can be given to successfully built up a sustainable leading position in this segment, which is very important in terms of Customer-Lifetime-Value (CLV):-Reduction of quality problems-New technology development through increased R&D measures-Increased promotional measures focused on the target group-Strengthening of the dealer relationship-Development of new distribution channels
Um bewerten zu können, melden Sie sich bitte an