IT-Zeitschriften, Fachbücher, eBooks, digitale Magazine und vieles mehr - direkt im heise shop online kaufen
Warenkorb Ihr Warenkorb ist noch leer.

  •  
     
45,00 €*

Old Rules of Marketing are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

eBook

Bewerten Sie dieses Produkt als Erster

6 strategic principles for reinventing your products, your services and your company's future The digital age has completely transformed business and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and... > mehr
Sofortige Lieferung
6 strategic principles for reinventing your products, your services and your company's future The digital age has completely transformed business and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues. The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including: Defining the product's essence Creating metrics to ensure accountability Developing a core message Disseminating the brand Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization. Table of Contents Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow
Um bewerten zu können, melden Sie sich bitte an