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Paddy Power retail betting service report

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Research Paper (postgraduate) from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 66 out of 100, Dublin Business School, course: Business Studies , language: English, abstract: This report will shed the light on betting industry specifics from services marketing ...
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Autor: Laurynas Binderis
Anbieter: Grin Verlag
Sprache: Englisch
EAN: 9783640415052
Veröffentlicht: 24.08.2009
Format: PDF
Schutz: nichts
Research Paper (postgraduate) from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 66 out of 100, Dublin Business School, course: Business Studies , language: English, abstract: This report will shed the light on betting industry specifics from services marketing prospective with particular reference to Paddy Power retail bookmakers in Ireland. The paper will analyse and evaluate Paddy Power’s retail business using relevant analytical tools and data in order to provide appropriate recommendations and to ensure report’s credibility.
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