IT-Zeitschriften, Fachbücher, eBooks, digitale Magazine und vieles mehr - direkt im heise shop online kaufen
Warenkorb Ihr Warenkorb ist noch leer.

  •  
     
    c't Sonderheft RASPI
8,99 €*

Relationship Marketing - The case of MINI

eBook

Bewerten Sie dieses Produkt als Erster

Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 75 %, Northumbria University, 24 entries in the bibliography, language: English, abstract: This academic paper critically analyses the relationship marketing orientation of MINI, a cult car of the ...
Sofortige Lieferung
Autor: Juliane Kuballa
Anbieter: Grin Verlag
Sprache: Englisch
EAN: 9783638593007
Veröffentlicht: 16.01.2007
Format: PDF
Schutz: nichts
Seminar paper from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 75 %, Northumbria University, 24 entries in the bibliography, language: English, abstract: This academic paper critically analyses the relationship marketing orientation of MINI, a cult car of the car manufacturer BMW. A brief historical review serves to demonstrate MINI’s specific position in the BMW brand portfolio. Further, the need to build a close relationship especially with retailers and end-consumers is demonstrated. In this context the expanded marketing mix framework is applied to state the relationship marketing activities MINI currently adopts. Further suggestions for improvement are provided accordingly. Finally shortcomings of relationship marketing knowledge as well as appropriate recommendations are provided.
Um bewerten zu können, melden Sie sich bitte an

  •  
     
    c't Sonderheft RASPI