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SWOT-Analysis for Henkel's Loctite

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Research Paper (undergraduate) from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, 1 entries in the bibliography, language: English, abstract: Industrial Products Group ...
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Autor: Anne-Kathrin Müller
Anbieter: Grin Verlag
Sprache: Englisch
EAN: 9783638366335
Veröffentlicht: 15.04.2005
Format: PDF
Schutz: DRMfrei Diese Digitale Ausgabe ist ohne DRM-Schutz.
Research Paper (undergraduate) from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, 1 entries in the bibliography, language: English, abstract: Industrial Products Group (IPG) is division of Loctite Corporation.In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product – the Bond-A-Matic.These decisions have a strong impact on Loctite’s other divisions, products, distribution channels and salesforce, and the existing marketing plan.
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