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Talbots Clothing Company: Market Entry Plan in Chinese Market

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Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Cambridge, language: English, abstract: The main aim of this report is to propose a market entry strategy for an organization in an emerging economic market. The paper has chosen ...
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Autor: Alex Ngumbi
Anbieter: Grin Verlag
Sprache: Englisch
EAN: 9783656554738
Veröffentlicht: 04.12.2013
Format: PDF
Schutz: DRMfrei Diese Digitale Ausgabe ist ohne DRM-Schutz.
Seminar paper from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Cambridge, language: English, abstract: The main aim of this report is to propose a market entry strategy for an organization in an emerging economic market. The paper has chosen Talbots Womenwear company to expand in emerging economic market namely China market. The paper uses PESTEL method to examine the market and analyzes the current market situation using SWOT model and proposes a market entry strategy for the company.
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