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The global green consumer - A cross border market

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Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74,0, Northumbria University, course: International Marketing Management, 18 entries in the bibliography, language: English, abstract: This assignment is about the global green consumer and green ...
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Autor: Franziska Guhr
Anbieter: Grin Verlag
Sprache: Englisch
EAN: 9783638016063
Veröffentlicht: 04.03.2008
Format: PDF
Schutz: DRMfrei Diese Digitale Ausgabe ist ohne DRM-Schutz.
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74,0, Northumbria University, course: International Marketing Management, 18 entries in the bibliography, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice.Table of contents:1CROSS BORDER MARKET SEGMENTATION32THE GLOBAL GREEN CONSUMER32.1Definition32.1.1The Body Shop62.1.2The product policy of The Body Shop62.2Reasons for the emergence of global green consumers72.3Problems in researching82.4Green marketing102.5Opportunities for the international marketer – now and in the future122.6Limitations of marketing such an international cross cultural segment133CONCLUSION14REFERENCE LIST15APPENDICES18
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