Behind the AI Mask

A hands-on guide to mitigating the risks posed by deepfake technologies In Behind the AI Mask: Protecting Your Business from Deepfakes, experienced technologist and founder of the viral platform, Myster Giraffe, Carl Bogan, walks you through the risks and benefits presented by deepfake technologies. He explains how to stay ahead of the curve on this rapidly evolving tech, showing you how to manage and mitigate the harms caused by maliciously deployed deepfakes. The book demonstrates how deepfake technology has changed recently, the current state of the phenomenon, and the practical steps you can take now to detect deepfakes in real time and catch scammers in the act. You’ll discover early detection strategies that can prevent attacks before they start, as well as simple techniques that permit you to embrace AI technology without experiencing the pitfalls associated with it. Behind the AI Mask is a must-read for managers, executives, and other business leaders who are ready to set up effective defenses against the reputational and financial harms caused by deepfakes. It’s packed with tangible, practical strategies you can implement immediately in any industry. A practical, hands-on guide to navigating deepfake technology and reducing the risks it poses to your business In Behind the AI Mask: Protecting Your Business From Deepfakes, technologist and founder of viral platform, Myster Giraffe, Carl Bogan, explains the dangers, benefits, and potential of deepfake technology. He walks you through how to stay ahead of the risks that businesses face from maliciously deployed deepfake technology, showing you exactly how the tech has evolved and the practical steps you need to take to detect deepfakes in real time and catch scammers in the act. You'll find practical strategies that will save your company time and money and protect against long-lasting reputational harms. You'll also discover early detection strategies that stop incidents before they even begin. Inside the book:

• The future of artificial intelligence and deepfake tech — learn what's coming next in AI innovation
• Techniques for embracing AI technology without running afoul of the pitfalls that come along with it
• Straightforward and accurate explainers of what exactly deepfakes are, how they're used (both legitimately and maliciously), and how they can harm your company

An essential and timely resource for managers, executives, and business leaders, Behind the AI Mask is a must-read for everyone worried about the reputational and financial risks posed by deepfakes and those looking for tangible, practical ways to mitigate those risks. CARL BOGAN pioneered viral deepfake technology as creator of Myster Giraffe, generating hundreds of millions of views across social media. With over 20 years in visual effects for Disney, Paramount, Apple, Google, and Sony, he brings a unique perspective to deepfake defense—understanding how these illusions are crafted from the artist’s side, not the IT department. He has taught workshops internationally, including at Cisco, helping organizations see deepfake threats through the eyes of the creators who build them.