Revenue Management in the Age of Artificial Intelligence
126,99 €
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Revenue Management in the Age of Artificial Intelligence, Wiley
Towards Ethical and Responsible Price Management in Air Transport, Tourism and Hospitality
Von Sourou Meatchi, im heise shop in digitaler Fassung erhältlich
Produktinformationen "Revenue Management in the Age of Artificial Intelligence"
Today, Revenue Management is a key practice in the air transport, tourism and
hotel industries. Originally known as Yield Management, Revenue Management has
gradually evolved into an integral revenue optimization strategy for businesses
characterized by capacity constraints and fluctuating demand.
Revenue Management in the Age of Artificial Intelligence explores, through
numerous case studies and concrete examples, the principles, models and
applications of Revenue Management, while addressing the ethical challenges and
prospects offered by digital technology and artificial intelligence. This book
is aimed at professionals, students, researchers and anyone wishing to
understand the dynamics of price management in a constantly changing economic
environment. It highlights the importance of transparency and fairness in
maintaining consumer confidence, while demonstrating that Revenue Management is
much more than a simple pricing technique: it is an essential strategic tool for
many service companies.
Sourou Meatchi is Senior Lecturer in Management Sciences at the
University of Angers, within the ESTHUA National Institute of Tourism, France.
As a member of the Economics and Management Research Laboratory (GRANEM), his
scientific research focuses on Revenue Management, the digital transformation of
VSEs and SMEs, and the economics of tourism in emerging countries.
Artikel-Details
- Anbieter:
- Wiley
- Autor:
- Sourou Meatchi
- Artikelnummer:
- 9781394401734
- Veröffentlicht:
- 08.08.25
- Seitenanzahl:
- 256