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Path to Stellar Business Performance Analysis

52,99 €*

Dieses Produkt erscheint am 15. Oktober 2025

Format auswählen
Path to Stellar Business Performance Analysis, Apress
A Design and Implementation Handbook
Von Suvradeep Bhattacharjee, im heise shop in digitaler Fassung erhältlich

Produktinformationen "Path to Stellar Business Performance Analysis"

Business performance analysis is central to any business, as it helps to make or mend products, services, and processes. This book provides several blueprints for setting up business performance analytics (BPA) shops, from process layout for performance measures to tracking the underlying metrics of them using website tools such as Google Analytics and Looker Studio. Delivering satisfying user experiences in the context of overarching business objectives is key to delivering elevated business performance. This book transcends the topic of tracking user behaviors in websites from generic to specific KPI scenario-based tracking using Google Analytics/Google Tag Manager. Business Performance Analysis stands out by helping you create fit-for-purpose and coherent performance analysis blueprints by integrating performance measure creation and website analytics of BPA together. What You Will Learn
  • Design a Business Performance Analysis function
  • Analyze performance metrics with website analytics tools
  • Identify business performance metrics for common product scenarios
Who This Book is For Senior leaders, product managers, product owners, UX and web analytics professionals Chapter 1: Vision, Goal, Objectives & Pursuit of Product Innovation.- Chapter 2: Setting up Performance Measures.- Chapter 3: Setting up Performance Frameworks and Creating Blueprints for Success.- Chapter 4: Analysing Business Performance using Website Analytics.- Chapter 5: Improving Business Performance Using Smart User Experience Design.

Artikel-Details

Anbieter:
Apress
Autor:
Suvradeep Bhattacharjee
Artikelnummer:
9798868815010
Veröffentlicht:
15.10.25
Seitenanzahl:
300

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